Software & Data
Life-cycle assessment
Leading Trayak's European operations around the EcoImpact-COMPASS LCA platform - bringing data-driven sustainability to packaging and product decisions.
Author of Breaking The Packaging, founder of VerdaLynx, and Director of Europe Operations at Trayak - working at the intersection of packaging, product development and sustainability across Europe and the United States.
Mitja Brgant has spent more than two decades in packaging and product development - in sales, research and development, analytics, and new business development - across European and US markets.
Today he leads the European operations of Trayak, a product- and packaging-sustainability software company whose EcoImpact platform performs life-cycle assessment (LCA), and is the founder of VerdaLynx, an EU sustainability-compliance platform and advisory practice. His focus is the practical application of sustainability: helping companies navigate European regulation and implement circular-economy practices that actually work. In 2022 he published Breaking The Packaging, a book that sets out to make the whole of packaging understandable - for consumers, businesses and legislators alike.
Leading Trayak's European operations around the EcoImpact-COMPASS LCA platform - bringing data-driven sustainability to packaging and product decisions.
A frequent voice on the Packaging & Packaging Waste Regulation, the Circular Economy Action Plan, sustainability reporting and Digital Product Passports.
A 432-page book that dismantles packaging complexity into a simple, illustrated overview of what packaging really is - and why it matters.
VerdaLynx is Mitja's EU sustainability-compliance platform and advisory practice: one toolset that turns fragmented sustainability data into audit-ready business value.
It translates complex EU regulation - from the PPWR to the CSRD - into actionable, scientifically grounded strategies, with case solutions spanning Digital Product Passports, life-cycle assessment, Environmental Product Declarations, double-materiality assessment, ESRS reporting and PPWR certificates of conformity.
Visit VerdaLynx.com →
Written from two decades of hands-on experience, Breaking The Packaging restructures the packaging world into one clear, illustrated overview - covering its purpose, its materials, and its sustainability challenge.
Fifteen chapters, 432 pages, richly illustrated with diagrams, graphs and imagery. Written for everyone who handles, makes, sells, regulates or simply uses packaging.
About the book →Mitja speaks and comments publicly on packaging sustainability and EU regulation - on industry podcasts, in webinars, and at conferences.
Recent appearances include two episodes of the Packaging Europe Podcast on the green transition and the EU Circular Economy Action Plan, and a speaking slot at the PaKing FORUM 2026 in Zagreb.
See speaking & media →For speaking, consulting or book enquiries, get in touch directly.
Contact Mitja →